Imagine you’re in a position where you own your own tech company and things are going pretty well, but you haven’t hit your financial goals. You keep trying what you think will work but nothing seems to be paying off. Take this as a sign that you may need to try something new. Only when you try something new can you expect a different result. Maybe this is a new product line, or even just doubling spending on what you already have can be something new. Maybe what was holding you back is what you were USED to spending. What matters most is that you don’t get caught in a trap where you keep trying the same things that aren’t working hoping for the results to change.
“If you do what you’ve always done, you’ll get what you’ve always gotten.” -Eric Barker (pg.104)
Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong